One platform for branded merch

From first idea to front door.

Minnow runs the entire branded-merch lifecycle — discover products, create on-brand designs, produce at group-buy pricing, and deliver to every desk and door. One platform, start to finish.

Start free trial See how it works

No card up front · Magic-link sign-in · 14-day trial

01 · Discover

Find the product

Browse the catalog or let the AI concierge match products to your brief.

02 · Create

Make it on-brand

Drop your logo, preview it on the product instantly, then make it photoreal — every design checked against your brand rules.

03 · Produce

Order together

Swarms, Buy Now, gifting, on-demand — production tracked end to end.

04 · Deliver

Ship anywhere

Split-ship to every location, desk, or home address in one run.

acme.withminnow.com/swarms/heritage-blanket

Swarm product page

Gallery · live commit count · price ladder · Join swarm

Founding cohort

We’re onboarding our first 10 customers now — 7 slots left. Direct line to the founder, your priorities on the roadmap, every release shaped by your feedback.

Become a founding customer

What you can run

Four ways to buy. One catalog.

Every branded good can ship through whichever buying motion fits the moment — and you switch between them without redoing the artwork.

Swarms

Group-buy aggregation. Buyers commit together; the unit price drops as the cohort grows. Cards are charged only when the swarm closes.

Buy Now

Need it now? Buy a branded good outright at the listed price — no cohort, no waiting for a window to close.

Gifting

Pre-fund a campaign; recipients claim their pick from a curated catalog via a private link. No Minnow account needed.

On-demand

Single units, decorated and shipped on demand — no minimum order. Perfect for one-off requests, new hires, and replacements.

Tools that run the program

The whole program, not just the order.

Discovery, design, intake, fulfillment, and the fun stuff — the pieces that usually live in five different tools, in one.

AI concierge

Describe a campaign in plain English — get ranked product matches with reasoning, suggested quantities, and gap analysis.

Brand library + rules

Upload a style-guide PDF; AI extracts colors, fonts, voice, and rules. Every downstream mockup is checked automatically.

Storefront builder

Build multi-page branded sites with drag-and-drop blocks, per-page themes, and a real rich-text editor. One distinct storefront per program — welcome kits, recognition, events — each with its own chrome.

Forms

Collect addresses, approvals, and survey responses. Gate a purchase on a required form, or spin a gift roster straight from responses.

Kits

Bundle multiple goods into a pre-stocked welcome kit. Recipients draw from real inventory; low-stock alerts keep it topped up.

Swag contests

Run an internal design contest — collect submissions, let the team vote, and produce the winning design as a real swarm.

See every feature in detail

How it works

From idea to delivered, in four moves.

Discover

Browse the catalog or describe what you need — the concierge ranks matches with reasoning. Pull from wholesale or your own approved goods.

Create

Generate an on-brand mockup, check it against your brand rules, and approve the proof. That's your finalized branded good.

Produce

Launch a swarm, sell Buy Now, fund a gifting campaign, or take it on-demand. The price falls as more teammates join.

Deliver

We handle decoration, kitting, and split-shipping to every destination — with production tracking the whole way.

Three users, one swarm

Move as a school.

For ops + HR

Pick a product, launch a program, watch your team commit
AI concierge picks items from your catalog
Brand library + rule engine keep mockups on-brand
Multiple programs, one storefront builder

For buyers

Click a link, see a price, commit your slot
Done in 30 seconds on a phone
Unit price keeps falling as more teammates join
Buyer-protected — never pay more than committed

For brand groups

Multi-subsidiary corps · 30+ brands, 100s of properties
Broadcast swarms run across every property at once
Brand groups → nested hierarchy
Custom domains, SSO, NET-30 invoicing

Pricing

Start free. Grow into it.

Plans scale with your program. The Volume Rebate Program returns a percentage of your annual throughput at every tier — buyers are always unlimited and free.

Starter

For a single team running one program.

$99

per month

or $79/mo billed annually

Start free

1 active storefront
2 admin / manager seats
Unlimited buyers
2 active gifting campaigns
1 brand group
200 AI copy + 50 image generations / month
Voice profile (full — rebuild + inject)

The pond just got bigger.

14 days. No card. Magic-link sign-in. Send your team the link and see what happens.

Start free trial Talk to sales